Barbie Wholesale Merchandise

For official Barbie merchandise, your home is Impact Merch.

Impact Merch. is the only licensed distributor for wholesale Barbie products in the ANZ region. We carry posters, stationery, mugs, jigsaw puzzles, deskmats and mouse pads, door mats, fashion bags, wall art, stickers, drink bottles, calendars and diaries, key rings and more.

Check out the full wholesale Barbie range of merchandise here.

Product is distributed from our warehouse based in Sydney Australia.

he Barbie movie, released in 2023 and directed by Greta Gerwig, reimagines the iconic doll as a live-action character navigating a colorful and satirical world. Starring Margot Robbie as Barbie and Ryan Gosling as Ken, the film explores themes of identity, feminism, and self-discovery while paying homage to the legacy of the Barbie brand. With a blend of humor, visual flair, and thought-provoking storytelling, the movie has attracted a wide audience beyond the usual Barbie demographic.

The film appeals to a diverse range of viewers, including young girls (ages 6-12) who are familiar with the brand, as well as adults, particularly women aged 18-45, who enjoy its modern take on the Barbie character and its cultural commentary. Nostalgic fans of the Barbie brand, along with those drawn to its pop culture significance, are also key demographics. Merchandise related to the film, including dolls, apparel, and collectibles, is in high demand, making it an excellent opportunity for wholesale retailers.

Bulk orders for Barbie product are also available to larger retailers as FOB orders or landed from China.

Impact Merch. is Australian-owned and supplies a variety of pop-merch. retailers such as JB Hi-Fi, EB Games, Big W, Amazon, and many, many more.

You can always contact us if you have any questions or request a rep or sales team member to make contact.