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What is a Super-brand?
Writing for Forbes, Jeetendr Shedev coined the phrase "Super-Brand" to describe the new Era of Hollywood Franchises. He wrote "Hollywood isn’t just about making movies anymore—it’s about creating what I’m calling Super-Brand Movies. These films aren’t just stories; they’re immersive, over-the-top ecosystems that infiltrate every corner of culture, from fashion and merchandise to social media trends and experiential marketing."
I feel like the Harry Potter Franchise sewed the seed for this next level type of all encompassing franchise. Due to it's unprecedented popularity and capacity to keep producing exciting, engaging Merchandise that just. kept. selling.
Super-Brand movies like Wicked go well beyond storytelling. With marketing, Branding & Merchandising that reaches every corner of our lives.
Get ready for Wicked 2 in November 2025 and watch as this space as Wicked becomes a beloved evergreen brand offering a magical world that will continuously Wow! with awesome products.
Hold on to Your Coconuts! - Stitch CRASHES into Cinema's in May 2025!
A live-action reimagining of Disney’s 2002 animated classic, “Lilo & Stitch” is the wildly funny and touching story of a lonely Hawaiian girl and the fugitive alien who helps to mend her broken family.
The Lilo & Stitch brand has been hugely popular over the past couple of years. For a movie that was first released in 2002 then an animated series which ended in 2017 that's a pretty amazing longevity. With it's popularity showing no signs of waning, it's not surprising that it was selected for a re-do. The world will fall in love with this little alien rascal all over again!
Back in the day you were considered weird or geeky if you liked anime, but now it cool even for grown ups!. So, how did we get here?
Since 2022 it's become much more common to see people wearing their favourite anime characters with pride. It's all over TikTok, Anime cosplay is massive. You hear of celebrities like Michael B. Jordan, Keanu Reeves, Hunter Schafer, Maitreyi Ramakrishnan and Megan Thee Stallion publicly talk about their love for anime. Not to mention the massive results at the box office for movies like Demon Slayer: Mugen Train, Jujutsu Kaisen 0, Your Name, Weathering With You and One Piece Film: Red — all of which have broken numerous box office records.
You may not like it, you may not get it - but Anime is huge and it's here to stay!
Get ready to re-live the adventures of Hiccup & Toothless - coming to cinemas in June 2025
On the rugged isle of Berk, where Vikings and dragons have been bitter enemies for generations, Hiccup Horrendous Haddock III, the inventive yet overlooked son of Chief Stoick the Vast, defies centuries of traditional dragon-fighting practice when he befriends Toothless, a feared Night Fury dragon. Their unlikely bond reveals the true nature of dragons, challenging the very foundations of Viking society. As an ancient threat endangers both Vikings and dragons alike on the isle of Berk, the friendship between Hiccup and Toothless becomes the key to both species forging a new future together.