What is a Super-brand?

Writing for Forbes, Jeetendr Shedev coined the phrase "Super-Brand" to describe the new Era of Hollywood Franchises. He wrote "Hollywood isn’t just about making movies anymore—it’s about creating what I’m calling Super-Brand Movies. These films aren’t just stories; they’re immersive, over-the-top ecosystems that infiltrate every corner of culture, from fashion and merchandise to social media trends and experiential marketing."

I feel like the Harry Potter Franchise sewed the seed for this next level type of all encompassing franchise. Due to it's unprecedented popularity and capacity to keep producing exciting, engaging Merchandise that just. kept. selling. 

Super-Brand movies like Wicked go well beyond storytelling. With marketing, Branding & Merchandising that reaches every corner of our lives.

Get ready for Wicked 2 in November 2025 and watch as this space as Wicked becomes a beloved evergreen brand offering a magical world that will continuously Wow! with awesome products.